"Escape The Stall" Awareness Campaign Garners Another Award
"Escape the Stall” Awareness Campaign Wins Best Philanthropic Campaign at the 24th Annual Manny Awards
Contact: Erin Stoeber, firstname.lastname@example.org or 646-943-7458
April 26, 2013 (New York, NY) – The Crohn’s & Colitis Foundation of America (CCFA) is delighted to announce that its “Escape the Stall” Awareness Campaign won the Best Philanthropic Campaign during the 2013 24th Annual Manny Awards.
“The creative was very well received in our focus groups,” said Richard Geswell, President of the Crohn’s & Colitis Foundation of America. “However, winning this award reinforces that we are in fact starting a dialogue. The goal of this campaign is to bring these devastating diseases that affect so many people to the forefront. We are incredibly grateful to Draftfcb for their outstanding work.”
The campaign features acclaimed actress Amy Brenneman, who has suffered from ulcerative colitis, and is now a proud supporter of CCFA. The campaign also includes the feet of everyday people where they spend far too much time -- in bathroom stalls.
Enlisting the pro-bono help of Draftfcb Healthcare, the campaign utilizes the bathroom for a simple reason -- it’s easy to recognize, and sympathize. The campaign is about helping people understand how difficult it is to live with IBD, while reminding people that have IBD that there’s no reason to hide a normal daily activity. The campaign is designed to raise awareness to help those in need by visualizing the constant disruption of IBD. Showing different feet under the doors of bathroom stalls is meant to highlight the issues surrounding IBD, not explain all the symptoms.
“Talking about IBD is not easy. It’s a difficult subject, rife with embarrassment and secrecy,” Mike Devlin, Creative Director at Draftfcb Healthcare said. “Our goal with this campaign is to humanize these diseases and make them easier to discuss.”
The creative elements of the campaign include a :30 second TV spot, print ads, outdoor (airport and billboards), bathroom stickers and online banner ads. The call to action is to “help someone you know. Visit www.escapethestall.com today.” With a January launch, this campaign broke through the clutter and spoke to millions— in the first 3 months it generated: 60 million impressions and media value of over $3million. Momentum continues as more outdoor and environmental starts to get pick up (billboards in malls, outdoor venues, etc).
Thanks to Draftfcb Healthcare’s extensive network they were able to bring award-winning director Steve Chase and photographer Dan Escobero into the project, both of whom also donated their services. A true industry veteran, Chase has shot it all. Known as much for his commercial work with comedy, dialogue, healthcare, sports, celebrities and automotive action as he is for branded content and helming concept-based productions on a massive scale or shooting VFX-heavy projects, the directors’ lauded talent and experience are appreciated by major agencies and brands worldwide.
“I was struck by how brave the advertising is and how simple the message is. Draftfcb Healthcare created a spot that tells the truth in a straight forward singular message: This can happen to anybody. The next pair of feet could be mine or yours. I love that kind of advertising. I'm thrilled I was asked to participate.” Chase said.
The Crohn's & Colitis Foundation of America (CCFA) is the largest voluntary non-profit health organization dedicated to finding cures for Inflammatory Bowel Diseases (IBD). CCFA’s mission is to cure Crohn's disease and ulcerative colitis, and to improve the quality of life of children and adults who suffer from these diseases. The Foundation works to fulfill its mission by funding research, providing educational resources for patients and their families, medical professionals, and the public, and furnishing supportive services for those afflicted with IBD. For more information, visit www.crohnscolitisfoundation.org, call 888-694-8872, like us on Facebook, find us on LinkedIn or follow us on Twitter.
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.
Crohn's & Colitis Foundation
The Crohn's & Colitis Foundation's mission is to cure Crohn's disease and ulcerative colitis, and to improve the quality of life of children and adults affected by these diseases. The Foundation ranks third among leading health non-profits in the percentage of expense devoted to research toward a cure, with more than 80 cents of every dollar the Foundation spends going to mission-critical programs. The Foundation consistently meets the standards of organizations that monitor charities, including the Better Business Bureau's Wise Giving Alliance (give.org) and the American Institute of Philanthropy (charitywatch.org).