Collaboration and other Guidances

Collaborations are opportunities to co-develop education, support, or other resources with an external company or organization. The Foundation welcomes collaborative opportunities that include input on the design, implementation, and evaluation of the resource. Collaborations support the Foundation’s Mission, the strategic plan, or address identified educational gaps for the patient, caregiver, or healthcare professional community. Organizations interested in collaborating should send the following information by email or word to [email protected]:

• Name of the company requesting collaboration, including prior history of engagement with the Foundation

• Description of the collaborative opportunity

  • Overview of the role the Foundation would take in the collaboration
  • Include overview of budget and funding plan
• Description of how the opportunity is aligned with the Foundation’s strategic plan, IBD educational gaps, or other IBD Community initiative

Requests will be reviewed, and each requesting organization will receive a follow-up within two weeks of the initial outreach.

Content licensing allows a company or organization to license and use the Foundation’s content while giving credit to the Foundation as the content originator. The Foundation welcomes requests to use our content to educate IBD patients, caregivers, and healthcare professionals. The process for requesting a content licensing agreement is outlined below.

Organizations seeking to license content should send an email or word file to [email protected]:

• Please provide an example of the content your organization would like to license (links)
• Describe how the licensed content will be used
  • Audience
  • Purpose and how it will be published (online, printed, etc.)
  • Estimated reach
• Requesting organization is responsible for printing and disseminating the licensed content
  • Preference is given to digital sharing
• Organization must agree to not alter Foundation materials without Foundation’s advance written permission. Agreeing not to alter content includes:
  • Logos
  • Making content revisions, text or number changes
  • Altering of images
  • Etc.

All requests to license content will be reviewed, and a decision on the licensing of content will be communicated back to requesting organization. In some cases, there may be a fee for use of Foundation content.

If approved, a letter of agreement (LOA) will be issued outlining terms of use, including license duration, content modifications allowed (metric, drug names), funding requirements (if applicable), etc.

• The Foundation logo and standard language on how to recognize the Foundation will be provided as part of the LOA 

Content promotion is when the Foundation promotes resources or content developed by an external organization. The Foundation typically prefers to collaborate with companies and organizations to develop content, but there are instances when the Foundation will promote resources or content developed by an external organization. Content promotion includes but is not limited to apps, videos, infographics, podcasts, etc., not created in partnership with the Foundation.

Companies seeking to have their content promoted by the Foundation should provide the following information in an email or word file. Information can be sent to [email protected]:

• Overview of the content explaining the resource and its connection to the Foundation's strategic plan, mission, or an identified educational gap
• Explain how the resource addresses an IBD educational gap not currently served through the Foundation's existing resources
• Link to the resource
• Evidence supporting the resource and use (or potential use) in the IBD community
• A description of any previous work or relationship with the Foundation (e.g., partnership at the chapter level, work with IBD, etc.)
• Benefits, if any, the Foundation will receive as part of the content promotion
• Fee for promoting, if applicable
• Logo recognition

The Foundation will review the request within three weeks of submission. Once approved, a letter of agreement will be prepared and sent to the requesting organization for review.

“Recognition” by the Foundation is defined as the use of the Foundation name or logo by a third party on its programs, resources, and apps that align with the mission of the Foundation, its organizational values and follow the policy below. The Foundation does not endorse organizations, companies, or products.

Known organizations are those that have engaged in activities with the Foundation over the last two years. Please provide the following information for the recognition request to be considered:

• Overview of program, resource, or app
• Speakers, panelists, diversity/inclusion efforts
• Agenda – highlighting IBD-related content, educational gaps
• Benefits to the Foundation – logo placement, inclusion in promotional materials, reporting of attendance and outcomes, etc.
• Opportunities to exhibit – no cost or reduced cost
• Requirements of recognition – social media posts, e-mail blasts, etc.

New organizations are organizations/companies without a history of working with the Foundation. Please provide the following information for the recognition request to be considered:

• Overview of the company, including any work in the IBD space, number of programs and publications, outcomes, or other evaluative measures as examples
• Details on how the program is being funded and how content is created
• Overview of program, resource, or app
• Speakers, panelists, diversity/inclusion efforts, etc.
• Agenda – highlighting IBD-related content, educational gaps
• Benefits to the Foundation – logo placement, inclusion in promotional materials, reporting of attendance and outcomes, etc.
• Opportunities to exhibit – no cost or reduced cost
• Requirements of recognition – social media posts, e-mail blasts, etc. 

Requests for recognition by the Foundation should be directed to [email protected]. Requests will be reviewed within three weeks of the initial request, and a decision will be communicated back to requesting organization.